The philosophy behind Sincera is in its name, every product in its purest, most authentic form, free from any alteration.
A journey through the finest treasures of the hive, always in search of the most refined and rarest honeys.










— Our story —
Thanks to the incredible variety of Italian honeys, with over 38 certified monofloral types and countless wildflower blends, each jar takes you on a unique journey of taste and aroma. Our mission is to continually expand the range and quality of sensory experiences we offer, by discovering and sharing the most original and rare honeys nature has to offer.
— Popular products —
Honey Selection
Our commitment to offering an ever-evolving selection of distinctive and rare honeys means our collection is constantly updated. Follow us and discover varieties of honey you won’t find anywhere else.
From Hive to Table


We carefully source rare monofloral and wildflower honeys from Italy’s most diverse and untouched regions, seeking out only the most distinctive and authentic expressions of nature.

Each honey is assessed according to the strict guidelines of the Italian National Register of Honey Sensory Experts, ensuring the highest standards in aroma, flavour, texture, and purity.


Our honeys are jarred without any form of adulteration or additives — preserving their natural integrity, as harvested. Nothing added, nothing taken away.